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AI Social Media Publishing

AI Social Media Publishing That Starts From Your Articles

Postellite's AI social media publishing starts from content you already have. A social specialist agent turns each article into posts written for Facebook, Instagram, LinkedIn, TikTok, Reddit and YouTube, then schedules them in the Content Calendar with a preview for every network.

Stop rebuilding the same content for every channel

Publishing the article shouldn't start another content project

The manual workflow
With Postellite
Copy the article into another AI tool
The social specialist works from the article itself
Explain the brand again for every post
Shared workspace memory carries your brand into every post
Rewrite it separately for each platform
Write once, then adapt it for each network
Find images and upload them by hand
Pick from your image library, upload a file or paste a URL
Open each scheduler and post manually
Schedule every network from one Content Calendar
Social distribution becomes the next step after publishing, not another disconnected task.
Adapt the message, don't just copy the article

Every network needs its own version of the story

A good social post isn't a shortened blog paragraph. The social specialist uses the original article and its context to write for each platform, and the composer shows a preview per network.

LinkedIn

Turn research and expertise into professional or thought-leadership posts.

Facebook

Write accessible, conversation-friendly posts around useful ideas or offers.

Instagram

Short captions, visual hooks and carousels built from the article.

TikTok, Reddit & YouTube

Prepare posts and drafts for each platform's own format.

Use the same business context

Keep your brand connected from website to social

The social specialist doesn't need a new brand brief for every post. It reads the same shared workspace memory as every other agent, so posts stay true to what your company knows and how it speaks.

Your Business Knowledge documents.
Products and services.
Existing website content.
The article the post comes from.
Research behind the original topic.
Your workspace's connected social channels.
Photos from your image library.
Bring text, images and video together

Social content is more than a caption

The Content Calendar's social composer lets you write once and post to several networks, with a rich-text editor and an image picker built in.

01

Start With the Article

Use a published article, a research finding or a product topic.

02

Write the Post

The social specialist drafts the hook, caption and call to action per network.

03

Add Images

Choose from your library, upload up to 10 MB, or paste an image URL.

04

Add Video

Attach a video by URL where the format calls for it.

05

Preview and Schedule

Check each network's preview, then pick a date in the calendar.

One article, many outputs

Article
Social Post
Image
Video
Schedule from the Content Calendar

Move from creation to distribution

A post is only useful once it goes out. The Content Calendar shows scheduled posts and automated tasks by month, with stats and the health of each connection.

Choose the Networks

Pick one or several connected social channels for the same post.

Review the Content

Edit captions, hooks or images before anything is posted.

Choose the Timing

Schedule for later from the month view.

Queue From a CSV

Social Automation imports post copy and image briefs, generates the images and queues the posts.

Repurpose on a Schedule

The Repurpose New Articles task turns each new article into posts automatically.

Built for consistency at scale

One brand is manageable. Twenty clients are different.

Each client website gets its own workspace, with its own memory, channels and settings. Agencies can scale distribution without rebuilding briefs for every client.

Brand Voice

Each workspace keeps its own tone, terms and messaging.

Products & Website

Separate product knowledge and site content per client.

Audience

Different audiences and the language each one responds to.

Approval Process

Posts from scheduled tasks can wait in each workspace's Approvals inbox.

Connected Channels

Each business keeps its own social accounts, kept apart.

Keep approval where it matters

Automate distribution without losing brand control

Not every business wants AI social posts going out unattended. Tasks run in one of two modes, so you choose how much happens without you.

Draft: the social specialist writes the post for review.
Review: your team edits the message or image.
Ask me in Approvals: posts wait in the Approvals inbox until you approve.
Go ahead: approved workflows post fully unattended.

Don't Let Good Content Stop at Your Website

Turn each article into posts written for every network, preview them side by side and schedule them from one calendar.

One article. Every network. Less repetitive work.