How to Turn One Blog Post into Image, Vertical Video and Social Drafts
Step-by-step workflow to turn a single blog post into a hero image, a vertical video and ready-to-post social drafts without a full video team.
Why this guide matters (primary keyword: content repurposing workflow)
With short-form video investment rising, teams need a repeatable process to convert written content into visual assets. This workflow saves time, keeps brand consistency, and produces assets that perform on Instagram, Facebook and TikTok.
6-step repurposing workflow
Identify the single 'idea' in the blog worth showing as a short video.
Script the vertical video: 3–5 shots, 20–30 seconds, hook-first.
Generate or source a hero image sized for feed and thumbnail.
Burn captions and write 1-line hooks for each platform.
Produce: render a vertical clip, export a square/1:1 cut for Facebook.
Schedule: post at your optimal time and repurpose the same assets into stories and carousels.
Templates & captions
Hook (IG/FB): "Watch one blog post multiply."
CTA: "Which would you use first — image, video or posts? Comment 1, 2 or 3."
Tools and tips
Use an image generation step for hero images when you don't have a photographer.
Burned-in captions increase watch-time on silent autoplay.
Keep one editing preset for colour and captions for brand consistency.
Read more
See the example case: https://www.postellite.com/features?utmsource=facebook&utmmedium=social&utmcampaign=contextweek
